Rushford was recently in the national spotlight as a participant in the “Shark Tank” competition held during NatCon21.

The National Council for Behavioral Health and innovaTel Telepsychiatry sponsored the “Shark Tank” competition held during the annual NatCon virtual conference. Inspired by the hit ABC television show, contestants presented their technology innovations to a panel of experts with the chance to win a $10,000 grand prize.

For the second year in a row, Rushford was among the top three entries selected from across the country to present its use of the TryCycle mobile application and recovery support specialist program.

Contestants were given five minutes to pitch their idea to a panel of judges, followed by five minutes for questions. Michelle Voegtle, LPC, clinical program manager, represented Rushford as the presenter. Her pitch was prerecorded and then streamed live during the conference to more than 600 attendees.

“While we didn’t win the grand prize, we were selected by one of the judges as their top pick,” Voegtle said. “Conference attendees had the chance to learn about the innovation at Rushford and how we are using TryCycle and recovery coaches to prevent risk of overdose and suicide.

“We are very proud to have been chosen as a finalist and the opportunity to compete as well as the positive feedback we received from the judges.”