MEET THE LEADERSHIP TEAM
John MacBeth
Founder & CEO
John is the Founder and CEO of TryCycle Data Systems, headquartered in Ottawa, Canada. For more than 20 years, John has been in the business of creating digital technologies and solutions. John has a BA from Carleton University (Ottawa), a MA from The Graduate Institute (Connecticut) and is currently a PhD student at Carleton University (Ottawa) and Trent University (Peterborough).
Brett Merriman
CHIEF FINANCIAL OFFICER
Brett has a broad range of executive experience over the past 15 years helping growing companies in variety of industries, including Commercial Real Estate, Oceanography, Security, Video Management (SaaS), and Amusement. Brett graduated with a Bachelor of Commerce from Carleton University and obtained his Chartered Accountant designation (CPA, CA) in 2010.
Sam Silverman
MD, Chief medical officer
Dr. Silverman is certified by the American Board of Psychiatry and Neurology in general psychiatry and addiction psychiatry, and is certified in addiction medicine by the American Board of Addiction Medicine. For the past 18 years, Dr. Silverman served as the Director of Medical Education of Rushford’s Addiction Medicine Fellowship where he started the Addiction Medicine Fellowship (accredited in 2013). He is also Past-President of the Connecticut Chapter of the American Society of Addiction Medicine.
Allen Lalonde
CHIEF INNOVATION OFFICER
Allen spent 20 years at IBM Canada where he held a variety of Senior Leadership roles. From 2013 – 2019, Allen held the role of Senior Innovation Executive and Director of IBM Canada’s Research & Development Centre from 2013-2019, where directed IBM’s investments and participation in strategic innovation initiatives across Canada. Allen holds two degrees in Chemistry and Integrated Science Studies from Carleton University in Ottawa.
Kelly Gregoire
CHIEF EXPERIENCE OFFICER
Kelly is an integral part of the Leadership Team, overseeing day to day operations and driving change in a rapid and highly innovative environment. Kelly has held senior management positions for more than 20 years, both in startup environments and in large enterprise corporations. Kelly is an active member of the Invest Ottawa Community and Advisory Groups (COO Forum, Ladies Who Launch and Ottawa’s Customer Success Peer Group). Kelly studied Applied Management at Algonquin College of Applied Arts and Technology.
Geoff Schaadt
CHIEF DIGITAL OFFICER
Geoff has been working at the intersection of technology and medical services for more than 25 years. With degrees from Purdue University, the University of Arizona, and an MBA from the University of Ottawa, Geoff loves helping people on the frontline with new technologies that make their work easier and more effective.
Michelle Voegtle, LPC
DIRECTOR OF CLINICAL PROGRAMS
Michelle is a Licensed Professional Counselor who has worked in the Addiction and Mental Health field for the past 20 years. She has a tremendous passion for creating training & education programs and brings a uniquely human energy to technology-driven solutions that enhance care delivery. For the last decade, Michelle has focused on providing leadership and operational excellence in building sustainable recovery-based programs including: Recovery Yoga, Recovery Support Specialists (Coaching), Telehealth, and Digital Health. She has degrees in both Business and Education.
Cameron MacLeod
VP, STRATEGY & ALLIANCES
Cameron has been working in the health and social services community since 1984. He has participated in and led work that has influenced policy and practice that have addressed the needs of marginalized populations.
Cameron holds a Bachelor’s degree from Carleton University, with a combined Major in Sociology and Law, and completed leadership programs at Queen’s University and the University of Toronto.
Ken House
CO-FOUNDER & SENIOR STRATEGIST
Ken has a long background in public relations, corporate communications, executive operations, and public service. An alumnus of Georgetown University and The Graduate Institute, Ken’s personal mission is empowering people in need through service. Ken plays an active role in New Britain, Connecticut connecting public housing residents with local service providers to help residents become more self-sufficient in employment, education and mental health.
Bill Hodson
SENIOR STRATEGIST INSURANCE
Bill began his Property and Casualty reinsurance career in 1984, having worked for and/or been a founding partner of several notable U.S. reinsurance broking firms. His experience includes managing the creation, placement and administration of reinsurance programs for P&C insurance companies, helping form and manage Alternative Risk insurance companies, as well as helping entrepreneurial groups create brand new insurance coverages. Bill is a frequent conference speaker on reinsurance and specialty risk management.